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54

safari hut

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but weak search conversion (1.3%) keeps it on the watch list.

Market size 18Growth 73Conversion 17Competition 91Returns 22Price range 81Avg price 78Brand share 69Review moat 46Quality gap 60

Competition

Great24%

top-5 click share — an open shelf

Price range

Great€6.99–€53.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€16.32

avg listing price — sweet spot $15–$100

Growth

Good+56.6%

90-day search growth — must beat 0% to launch

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,875.85

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.7%

return rate — above 5% kills the launch gate

Market size

Bad€71K

€71K/yr · 331K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

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