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50

rutschfeste

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but high returns (14.1%) keeps it on the watch list.

Market size 12Growth 79Conversion 19Competition 96Returns 0Price range 65Avg price 76Brand share 40Review moat 21Quality gap 76

Competition

Incredible17%

top-5 click share — an open shelf

Growth

Great+70.9%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great€15.45

avg listing price — sweet spot $15–$100

Price range

Good€6.56–€30.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad10,816.97

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€50K

€50K/yr · 210K searches

Returns

Bad14.1%

return rate — above 5% kills the launch gate

Products