55
running
Worth a lookShows low returns (1.1%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Good€14.76avg listing price — sweet spot $15–$100
Price range
Good€3.32–€33.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,067.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad€85K€85K/yr · 971K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale