42
roter rock
Skip itSoft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great386.52avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Okay€11.88avg listing price — sweet spot $15–$100
Price range
Okay€4.71–€19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€53K€53K/yr · 196K searches
Growth
Bad-97.7%90-day search growth — must beat 0% to launch
Returns
Bad14.8%return rate — above 5% kills the launch gate