40
rote cap
Skip itSoft demand (-63.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Okay€10.54avg listing price — sweet spot $15–$100
Review moat
Okay2,756.39avg incumbent reviews — the moat a new listing must climb
Price range
Okay€1.66–€21.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€22K€22K/yr · 65K searches
Growth
Bad-63.4%90-day search growth — must beat 0% to launch