40
reflektierende jacke
Skip itSoft demand (-66.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€49.94avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good1,039.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay€12.44–€199.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€31K€31K/yr · 309K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-66.5%90-day search growth — must beat 0% to launch
Returns
Bad12.1%return rate — above 5% kills the launch gate
Signals High Returns