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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 4Growth 58Conversion 15Competition 67Returns 83Price range 76Avg price 81Brand share 2Review moat 89Quality gap 23

Review moat

Great227.38

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great€17.45

avg listing price — sweet spot $15–$100

Price range

Great€8.72–€35.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Growth

Good+33.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€14K

€14K/yr · 66K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

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