45
piercing ring
Skip itPrices mostly outside the sweet spot ($4.76–$16.32) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good1,052.32avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.63avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad€47K€47K/yr · 230K searches
Price range
Bad€4.76–€16.32cheapest to priciest tracked listing — scored on the share inside $15–$100