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petticoat
Skip itSoft demand (-83.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good522.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.28avg listing price — sweet spot $15–$100
Price range
Good€4.25–€28.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€132K€132K/yr · 1.3M searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-83.3%90-day search growth — must beat 0% to launch
Returns
Bad12.4%return rate — above 5% kills the launch gate