50
peggy bundy kostüm
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-87.8% this quarter) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Avg price
Great€15.76avg listing price — sweet spot $15–$100
Price range
Good€4.55–€28.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,413.57avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad€37K€37K/yr · 27K searches
Growth
Bad-87.8%90-day search growth — must beat 0% to launch