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57

outlet - sale

Worth a look

Shows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 2Growth 83Conversion 2Competition 93Returns 49Price range 77Avg price 83Brand share 92Review moat 16Quality gap 70

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Growth

Great+80.9%

90-day search growth — must beat 0% to launch

Avg price

Great€18.31

avg listing price — sweet spot $15–$100

Price range

Great€5.85–€46.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Review moat

Bad20,891.76

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€6K

€6K/yr · 271K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Search terms