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op haube
Skip itSoft demand (-42.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great471.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.39avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad€4.66–€16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€27K€27K/yr · 181K searches
Growth
Bad-42.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier