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nachthemd damen
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Price range
Good€6.65–€35.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good704.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.62avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Market size
Okay€132K€132K/yr · 2.3M searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Returns