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motorhead
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great102.44avg incumbent reviews — the moat a new listing must climb
Competition
Great21%top-5 click share — an open shelf
Avg price
Great€22.12avg listing price — sweet spot $15–$100
Price range
Great€6.32–€64.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€38K€38K/yr · 195K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Out of Stock