38
mistral sup
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+535.3%90-day search growth — must beat 0% to launch
Review moat
Great374.91avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good€171.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad€65.11–€304.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€40K€40K/yr · 51K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand