50
mickey mouse
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great€3.80–€56.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good€14.89avg listing price — sweet spot $15–$100
Review moat
Good950.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€51K€51K/yr · 460K searches
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale