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Skip itWeak search conversion (0.0%) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great€17.61avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great€5.83–€44.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,286.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad€28K€28K/yr · 16.0M searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale