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mario mütze
Skip itSoft demand (-74.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great218.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.02avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€4.96–€29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€32K€32K/yr · 86K searches
Growth
Bad-74.8%90-day search growth — must beat 0% to launch