35
loop
Skip itSoft demand (-66.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,266avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.63avg listing price — sweet spot $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€20K€20K/yr · 333K searches
Price range
Bad€6.67–€15.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-66.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand