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loop schal kinder
Skip itSoft demand (-79.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Okay1,536.45avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.74avg listing price — sweet spot $15–$100
Market size
Okay€104K€104K/yr · 338K searches
Price range
Bad€6.65–€16.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-79.3%90-day search growth — must beat 0% to launch