54
loafer damen
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible€35.93avg listing price — sweet spot $15–$100
Price range
Great€7.68–€74.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good930.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Market size
Okay€119K€119K/yr · 2.1M searches
Returns
Bad10.6%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Returns