51
lightning mcqueen
Worth a lookShows low returns (1.3%), but soft demand (-27.2% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great€17.54avg listing price — sweet spot $15–$100
Price range
Good€3.29–€32.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,305.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay€266K€266K/yr · 1.6M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Signals Out of Stock