57
lederband
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good759.35avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Okay€210K€210K/yr · 437K searches
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Avg price
Bad€8.34avg listing price — sweet spot $15–$100
Price range
Bad€2.50–€18.62cheapest to priciest tracked listing — scored on the share inside $15–$100