52
laufsocken kompression
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.7%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible€22.98avg listing price — sweet spot $15–$100
Price range
Great€7.86–€56.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+32.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,510.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€117K€117K/yr · 304K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand