60
laufsocken damen 39-42
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great€16.46avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good€5.81–€30.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,638.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay€128K€128K/yr · 436K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale