52
laufjacke herren
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but high returns (12.4%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible€41.02avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€15.99–€131.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good743.83avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Market size
Bad€16K€16K/yr · 174K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.4%return rate — above 5% kills the launch gate