52
kuh
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great€15.02avg listing price — sweet spot $15–$100
Review moat
Good792.73avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.75–€38.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad€47K€47K/yr · 492K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand