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kofferset 3 teilig hartschale
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great€99.74avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Market size
Okay€267K€267K/yr · 495K searches
Price range
Okay€31.77–€227.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,705.15avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price