40
kochmütze
Skip itPrices mostly outside the sweet spot ($3.43–$12.36) — this niche doesn't clear our bar today.
Review moat
Great263.76avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€77K€77K/yr · 191K searches
Avg price
Bad€6.60avg listing price — sweet spot $15–$100
Growth
Bad-47.9%90-day search growth — must beat 0% to launch
Price range
Bad€3.43–€12.36cheapest to priciest tracked listing — scored on the share inside $15–$100