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koch kostüm
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Review moat
Great387.22avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Great€15.50avg listing price — sweet spot $15–$100
Price range
Good€4.42–€41.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Bad€56K€56K/yr · 49K searches
Growth
Bad-91.7%90-day search growth — must beat 0% to launch