61
katseye
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible31.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Growth
Great+68.2%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good€5.89–€24.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.92avg listing price — sweet spot $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€32K€32K/yr · 393K searches