46
herzbrille rot
Skip itSoft demand (-87.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great189.53avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€2.89–€19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.70avg listing price — sweet spot $15–$100
Market size
Bad€20K€20K/yr · 29K searches
Growth
Bad-87.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand