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helix piercings gold
Skip itSoft demand (-9.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good596.13avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay€11.39avg listing price — sweet spot $15–$100
Market size
Okay€139K€139K/yr · 669K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad€5.22–€17.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand