51
hautkleber
Worth a lookShows low returns (0.7%), but soft demand (-43.6% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great387.96avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.40–€21.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.77avg listing price — sweet spot $15–$100
Market size
Bad€78K€78K/yr · 111K searches
Growth
Bad-43.6%90-day search growth — must beat 0% to launch
Signals Quality Gap