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harry potter krawatte
Skip itSoft demand (-80.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great398.12avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.05avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad€4.05–€17.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€11K€11K/yr · 24K searches
Growth
Bad-80.7%90-day search growth — must beat 0% to launch