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halloween kostüm baby
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Incredible85.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good€12.70avg listing price — sweet spot $15–$100
Price range
Okay€7.78–€19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-44.9%90-day search growth — must beat 0% to launch
Market size
Bad€0€0/yr · 172K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad13.2%return rate — above 5% kills the launch gate