53
haarband
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but prices mostly outside the sweet spot ($3.38–$17.37) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,293.87avg incumbent reviews — the moat a new listing must climb
Market size
Good€368K€368K/yr · 2.2M searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad€8.31avg listing price — sweet spot $15–$100
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Price range
Bad€3.38–€17.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand