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50

gummistiefel 38 jungen

Worth a look

Shows a fragmented shelf (top 5 take 21% of clicks), but high returns (11.2%) keeps it on the watch list.

Market size 8Growth 61Conversion 56Competition 94Returns 3Price range 84Avg price 85Brand share 40Review moat 24Quality gap 57

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great€19.01

avg listing price — sweet spot $15–$100

Price range

Great€12.16–€33.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+37.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,008.23

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€31K

€31K/yr · 34K searches

Returns

Bad11.2%

return rate — above 5% kills the launch gate

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