44
großer bruder 2023
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible27.57avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good€12.74avg listing price — sweet spot $15–$100
Price range
Okay€5.58–€22.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€35K€35K/yr · 191K searches
Signals Low Review Barrier