43
grinch deko
Skip itSoft demand (-64.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€17.73avg listing price — sweet spot $15–$100
Review moat
Great389.89avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Price range
Great€4.01–€52.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€38K€38K/yr · 2.7M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.4%90-day search growth — must beat 0% to launch