53
gothic
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Great€21.76avg listing price — sweet spot $15–$100
Price range
Great€5.88–€90.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great357.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Market size
Bad€72K€72K/yr · 1.6M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale