45
glitzer rock
Skip itSoft demand (-74.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible83.66avg incumbent reviews — the moat a new listing must climb
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great€15.51avg listing price — sweet spot $15–$100
Price range
Good€6.36–€26.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€48K€48K/yr · 730K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.3%90-day search growth — must beat 0% to launch
Returns
Bad21.8%return rate — above 5% kills the launch gate