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gelbes tshirt
Skip itSoft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay1,923.47avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.79avg listing price — sweet spot $15–$100
Price range
Okay€3.45–€22.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€26K€26K/yr · 243K searches
Growth
Bad-63.0%90-day search growth — must beat 0% to launch
Signals Out of Stock