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gelbe mütze
Skip itSoft demand (-92.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.41avg listing price — sweet spot $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Price range
Okay€4.76–€18.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,541.04avg incumbent reviews — the moat a new listing must climb
Market size
Bad€11K€11K/yr · 29K searches
Growth
Bad-92.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier