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38

fleecejacke herren north face

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Soft demand (-45.9% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 2Conversion 6Competition 97Returns 11Price range 72Avg price 95Brand share 45Review moat 37Quality gap 52

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Incredible€41.83

avg listing price — sweet spot $15–$100

Price range

Good€6.46–€124.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,785.78

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Market size

Bad€40K

€40K/yr · 185K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-45.9%

90-day search growth — must beat 0% to launch

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