57
flamingo
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Good€3.82–€34.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Good€12.04avg listing price — sweet spot $15–$100
Review moat
Okay1,671.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad€92K€92K/yr · 411K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand