37
ficko
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Avg price
Great€15.51avg listing price — sweet spot $15–$100
Price range
Great€11.68–€25.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,753.28avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€2K€2K/yr · 30K searches
Signals Low Review Barrier