50
fahrradmütze unter helm
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a small market ($55K/yr) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Review moat
Good786.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+39.3%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€6.32–€22.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.20avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€55K€55K/yr · 347K searches