54
fahrradjacke herren
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but high returns (12.3%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible€38.05avg listing price — sweet spot $15–$100
Price range
Incredible€14.56–€97.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good843.22avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Market size
Bad€51K€51K/yr · 364K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate