51
eheringe
Worth a lookShows a sweet-spot price point ($70.07 avg), but weak search conversion (0.2%) keeps it on the watch list.
Avg price
Great€70.07avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Great420.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay€142K€142K/yr · 1.3M searches
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Price range
Bad€1.91–€731.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price